Blackpink Fans' Perception of Consuming Content On Youtube

Authors

  • Audy Devanty Universitas Multimedia Nusantara
  • Tangguh Okta Wibowo Universitas Multimedia Nusantara
  • Aura Ramadita Universitas Multimedia Nusantara
  • Christina Stefani Butar-Butar Universitas Multimedia Nusantara
  • Kitra Riji Marcha Universitas Multimedia Nusantara

DOI:

https://doi.org/10.61098/jkst.v2i1.48

Keywords:

K-Pop , BlackPink, Blink, Consuming Content, YouTube, Motivation

Abstract

This research discusses how BlackPink fans, called BLINK, as an audience of BlackPink YouTube content because this research is motivated by fans who have their own way of idolizing someone. This research uses a descriptive qualitative research approach using the case study method. The research data was obtained from in-depth interview techniques with four informants, where it was found out why fans love BlackPink content on YouTube and idolize them more than other idols. The conclusion of this study shows how fans interpret BlackPink YouTube content as BLINK likes BlackPink YouTube content because of interest in BlackPink itself, which in any content shared can be entertaining and used as a source for fans to learn more about BlackPink as a group and as individuals. Furthermore, the level of fanatical devotion can be observed through their frequent responses to BlackPink's YouTube content, such as commenting, liking, and sharing among fellow fans.

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Published

06/30/2023

How to Cite

Devanty, A., Okta Wibowo, . T., Ramadita, A., Butar-Butar, C. S., & Marcha, K. R. (2023). Blackpink Fans’ Perception of Consuming Content On Youtube. Jurnal Komunikasi, Sains Dan Teknologi, 2(1), 178–182. https://doi.org/10.61098/jkst.v2i1.48

Issue

Vol. 2 No. 1 (2023): Juni 2023

Section

Articles

License

Copyright (c) 2023 Audy Devanty, Tangguh Okta Wibowo, Aura Ramadita, Christina Stefani Butar-Butar, Kitra Riji Marcha

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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