The Influence of Outlets and Promotions on Sales of XYZ Brand Four-Wheeled Vehicles in the Tangerang Region
DOI:
https://doi.org/10.61098/jems.v4i1.343Keywords:
Outlet, Promotion, Sales, Four Wheeled Vehicles, MarketingAbstract
Four-wheeled vehicle sales are one indicator of the success of automotive companies in facing increasingly competitive business conditions. Outlet and promotional factors are important elements that can influence consumer purchasing decisions, thus impacting sales levels. This study aims to analyze the influence of outlets and promotions on four-wheeled vehicle sales. The research method used is a quantitative method with a survey approach. Data were obtained by distributing questionnaires to consumers who purchased four-wheeled vehicles at the dealerships being studied. Data analysis techniques used validity tests, reliability tests, multiple linear regression analysis, and the coefficient of determination. The results show that outlets have a positive and significant effect on four-wheeled vehicle sales, with an influence of 83.9% on sales and an influence of promotions of 83.9% on sales levels. Promotions also proved to have a positive and significant effect on sales. Simultaneously, outlets and promotions have a significant influence on increasing four-wheeled vehicle sales. These findings indicate that the availability of strategic outlets, adequate facilities, good service quality, and effective promotional activities can increase consumer interest and purchasing decisions. Therefore, companies need to optimize outlet management and promotional strategies to increase competitiveness and achieve sales targets
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