Analysis of the Effectiveness of Digital Marketing Strategies In Increasing New Student Admissions
DOI:
https://doi.org/10.61098/ijiretm.v2i1.178Keywords:
Educational institutions , Effectiveness , Marketing strategy , Digital Marketing, Vocational SchoolAbstract
The ever-evolving digital era, digital marketing strategies are key for educational institutions, including Vocational School, to increase new student enrollment. This research aims to analyze the extent to which the digital marketing strategy implemented by Vocational School is effective in attracting prospective students and their parents. The results of the study are expected to provide in-depth insights into the success of existing digital marketing strategies, as well as recommend improvements and new tactics that can increase the enrollment of new students at Vocational School. By understanding the effectiveness of digital marketing strategies, Vocational School can optimize their marketing efforts, expand their reach, and ensure sustainable growth in a competitive education environment.
Downloads
References
Winanti, S. Basuki, N. Supiana, N. Wiyono, Sukriyah, and Jainuri, “Pembuatan Digital Marketing sebagai Upaya Peningkatan Promosi Penjualan Produk Furniture Drum Bujana Tangerang,” J. Abdimas PHP, vol. 7, no. 1, pp. 211–217, 2024.
S. Basuki, N. Supiana, A. Maulana, and I. F. Alexander, “FOCUS GROUP DISCUSSION RANCANG BANGUN DIGITAL MARKETING PRODUK FURNITURE BERBAHAN DRUM BEKAS PADA,” in Prosiding PKM-CSR, 2023, vol. 6, pp. 1–6.
Winanti et al., “Sosialisasi dan Serah Terima Aplikasi Lapak Drum Bujana Sebagai Upaya Peningkatan Penjualan Furnitur Berbahan Dasar Drum Bekas,” Abdimas Galuh, vol. 6, no. 1, pp. 271–279, 2024.
I. Kulla, S. Basuki, J. Suwita, and N. Mirda, “Pelatihan Komputer Dasar untuk Meningkatkan Kemampuan Siswa dalam Menggunakan Aplikasi Microsoft Office pada SMAN 16 Kabupaten Tangerang,” vol. 2, no. 1, pp. 27–31, 2024.
R. Haji and W. G. Stock, “User settings for advertising optimization on Facebook: Active customer participation or settings blindness?,” Telemat. Informatics, vol. 59, p. 101548, Jun. 2021, doi: 10.1016/J.TELE.2020.101548.
Winanti et al., “Pelatihan Penggunaan Aplikasi Berbasis Learning Management System pada SMK Permata Kemiri Tangerang,” Dharma Sevanam, vol. 03, no. 01, pp. 20–29, 2024.
S. Mulyati et al., “Analysis of The Influencer Marketing, Ratings and Customer Reviews on Purchasing Decisions,” J. E-bus. Manag. Sci., vol. 5, no. 2, pp. 485–489, 2024, doi: 10.46729/ijstm.v5i2.990.
N. M. Santi, F. S. Goestjahjanti, I. Kulla, and N. Kurniawati, “Analysis of the Influence of Environmental Conditions , Communication Level and Motivation Level on the Performance of Automotive Industry Employees,” J. E-bus. Manag. Sci., vol. 2, no. 1, pp. 219–229, 2024.
F. S. Goestjahjanti, D. Novitasari, Srinita, and Winanti, “Increasing Foreign Direct Investment in Indonesia Through Non-Oil and Gas Export: Effects of Fluctuations in Credit Interest and Fuel Prices,” Qual. - Access to Success, vol. 24, no. 195, pp. 303–313, 2023, doi: 10.47750/QAS/24.195.36.
Winanti, S. Basuki, N. Supiana, N. Wiyono, Sukriyah, and Jainuri, “Pembuatan Digital Marketing sebagai Upaya Peningkatan Promosi Penjualan Produk Furniture Drum Bujana Tangerang,” J. Abdimas PHP, vol. 7, no. 1, pp. 211–217, 2024.
S. Basuki, N. Supiana, A. Maulana, and I. F. Alexander, “FOCUS GROUP DISCUSSION RANCANG BANGUN DIGITAL MARKETING PRODUK FURNITURE BERBAHAN DRUM BEKAS PADA,” in Prosiding PKM-CSR, 2023, vol. 6, pp. 1–6.
Winanti et al., “Sosialisasi dan Serah Terima Aplikasi Lapak Drum Bujana Sebagai Upaya Peningkatan Penjualan Furnitur Berbahan Dasar Drum Bekas,” Abdimas Galuh, vol. 6, no. 1, pp. 271–279, 2024.
I. Kulla, S. Basuki, J. Suwita, and N. Mirda, “Pelatihan Komputer Dasar untuk Meningkatkan Kemampuan Siswa dalam Menggunakan Aplikasi Microsoft Office pada SMAN 16 Kabupaten Tangerang,” vol. 2, no. 1, pp. 27–31, 2024.
R. Haji and W. G. Stock, “User settings for advertising optimization on Facebook: Active customer participation or settings blindness?,” Telemat. Informatics, vol. 59, p. 101548, Jun. 2021, doi: 10.1016/J.TELE.2020.101548.
Winanti et al., “Pelatihan Penggunaan Aplikasi Berbasis Learning Management System pada SMK Permata Kemiri Tangerang,” Dharma Sevanam, vol. 03, no. 01, pp. 20–29, 2024.
S. Mulyati et al., “Analysis of The Influencer Marketing, Ratings and Customer Reviews on Purchasing Decisions,” J. E-bus. Manag. Sci., vol. 5, no. 2, pp. 485–489, 2024, doi: 10.46729/ijstm.v5i2.990.
N. M. Santi, F. S. Goestjahjanti, I. Kulla, and N. Kurniawati, “Analysis of the Influence of Environmental Conditions , Communication Level and Motivation Level on the Performance of Automotive Industry Employees,” J. E-bus. Manag. Sci., vol. 2, no. 1, pp. 219–229, 2024.
F. S. Goestjahjanti, D. Novitasari, Srinita, and Winanti, “Increasing Foreign Direct Investment in Indonesia Through Non-Oil and Gas Export: Effects of Fluctuations in Credit Interest and Fuel Prices,” Qual. - Access to Success, vol. 24, no. 195, pp. 303–313, 2023, doi: 10.47750/QAS/24.195.36.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ade Saputra, Dewi Nelly Sahadah, Deny Solaiman, winanti winanti; Francisca Sestri Goestjahjanti, Yayah Yulia, Supriyanto Supriyanto, Beby Tiara, Nurasiah Nurasiah, Sucipto Basuki
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
