Dewi Nely Sahadah; Deny Solaiman; Fransisca Sestri Goestjahyanti; Winanti; Istajib Kulla Himmy’azz; Tatang Iman Sadewa. Analysis of The Influence of Korean Wave, Brand Ambassador, and Brand Image on Purchasing Decisions for Korean Skincare Products in The Beauty Industry. JEMS 2024, 2, 299-308.